Packaging can make all the difference when it comes to increasing sales for your products. However, adding little bells and whistles can start to add up eating into your bottom line. Fortunately, there are little things you can do to make your beverage label graphics stand out that won’t break the bank. Read on to find out more.
Die Cutting:
Die cutting is the process of using a thin, razor sharp, steel blade that has been formed into a specific shape or pattern. It can be used on standard boxes to elevate the look of what might otherwise be a plain package. Combine a unique cut with full color printing to make your products stand out.
Interior Printing:
Adding a print to the interior of a box can give customers an unexpected surprise that will make the packaging, and what’s inside it, even more endearing. This is another low-cost option that can make your product a customer favorite.
Printed Patterns:
It’s amazing what a printed pattern can do to an otherwise minimal brand design. The best part? These patterns can be achieved with Offset or Digital Printing with Full Color CMYK. For those not familiar with the lingo, this essentially means you can get the look at no additional cost. Sounds like a win-win to me!
Digital Printing:
Prints can be more cost effective if digital printing is used. Many think that digital printing will not provide high quality results, but technology has evolved and options like HP’s latest Page wide Digital Press offer digital printing that is sure to put a smile on your face.
Custom Sleeves:
Custom sleeves can boost your product presentation while working as another way to emphasize your branding. And because sleeves don’t compromise the packaging’s structural integrity, it is still reusable. This makes this feature one that is attractive, eco-friendly, and cost-effective label design.
Foil Stamping:
Foil stamping provides a result that is similar to an engraved, metallic print. It was once an expensive way to add pizzazz to packaging but more stamping options are available including some that are extremely cost effective. All told, foil stamping can increase production costs by 10-15% which is pretty reasonable considering how eye-catching it can make your products look.
Tissue Paper and Inserts:
Tissue paper is relatively inexpensive, and it can go a long way in making the unboxing experience more exciting. An insert can also be used to let customers know more about the product and they are a great way to say thank you. Consider using these as a way to take your packaging to the next level.
If you are looking to spice up your packaging without spending a lot of money, these are all great ways to do it. A professional food branding company like Lien Design can help you find the best options for you and determine how best to integrate them into your product presentation. Which will you be using to take your unique label graphics to the next level in the New Year?
All designs and trademarks are the property of their respective companies and are being shown for educational purposes only.
No comments:
Post a Comment