Seven Inexpensive Ways to Make Your Packaging Pop

Packaging can make all the difference when it comes to increasing sales for your products. However, adding little bells and whistles can start to add up eating into your bottom line. Fortunately, there are little things you can do to make your beverage label graphics stand out that won’t break the bank. Read on to find out more.

Die Cutting:

Die cutting is the process of using a thin, razor sharp, steel blade that has been formed into a specific shape or pattern. It can be used on standard boxes to elevate the look of what might otherwise be a plain package. Combine a unique cut with full color printing to make your products stand out.

Interior Printing:

Adding a print to the interior of a box can give customers an unexpected surprise that will make the packaging, and what’s inside it, even more endearing. This is another low-cost option that can make your product a customer favorite.

Printed Patterns:

It’s amazing what a printed pattern can do to an otherwise minimal brand design. The best part? These patterns can be achieved with Offset or Digital Printing with Full Color CMYK. For those not familiar with the lingo, this essentially means you can get the look at no additional cost. Sounds like a win-win to me!

Digital Printing:

Prints can be more cost effective if digital printing is used. Many think that digital printing will not provide high quality results, but technology has evolved and options like HP’s latest Page wide Digital Press offer digital printing that is sure to put a smile on your face.

Custom Sleeves:

Custom sleeves can boost your product presentation while working as another way to emphasize your branding. And because sleeves don’t compromise the packaging’s structural integrity, it is still reusable. This makes this feature one that is attractive, eco-friendly, and cost-effective label design.

Foil Stamping:

Foil stamping provides a result that is similar to an engraved, metallic print. It was once an expensive way to add pizzazz to packaging but more stamping options are available including some that are extremely cost effective. All told, foil stamping can increase production costs by 10-15% which is pretty reasonable considering how eye-catching it can make your products look.

Tissue Paper and Inserts:

Tissue paper is relatively inexpensive, and it can go a long way in making the unboxing experience more exciting. An insert can also be used to let customers know more about the product and they are a great way to say thank you. Consider using these as a way to take your packaging to the next level.

If you are looking to spice up your packaging without spending a lot of money, these are all great ways to do it. A professional food branding company like Lien Design can help you find the best options for you and determine how best to integrate them into your product presentation. Which will you be using to take your unique label graphics to the next level in the New Year?

All designs and trademarks are the property of their respective companies and are being shown for educational purposes only.

Food Packaging Trends That Just Scream Health

People are becoming increasingly health conscious and they are looking for foods that provide benefits to boost their well being. If you have a business that specializes in healthy food products, you want to do all you can to make it obvious your foods provide the ultimate in wellness and that starts with the modern packaging design.

Photo of slim fitness woman 20s in sportswear lying on exercise mat near seaside and doing crunches with arms behind head

Read on to find out about some packaging trends that will let consumers know you are offering healthy products.

Thin, Shapely Containers:

Studies have shown that consumers tend to associate thin, shapely containers with lower calorie foods. If the food your company offers has low calorie options, be sure to express this with a container that features a sleek silhouette.

Pictures of Fields, Farms and Grains:

Including pictures that are associated with farms and farm fresh foods will activate the subconscious into thinking the food itself is healthful. If you use this strategy in your packaging, be sure to have the ingredients to back it up!

Pale Muted Colors:

Research has shown that people tend to associate bright colors with artificial flavorings. Pale, muted colors, on the other hand, are more often associated with healthy ingredients and pale whites, greens, browns and yellows are the top runners when it comes to hues that represent good health. Another interesting fact, people are more likely to think ingredients are healthy when they are printed on a green label as opposed to a red one.

Brown Paper Packaging:

Brown paper packaging has an eco-friendly look that has the appearance of carrying over into organic ingredients and more sustainable, higher quality products.

Transparent Packaging:

People tend to feel more comfortable buying food that they can see before they buy or eat it. They get the impression that the brands selling the food have nothing to hide and they are more likely to purchase it with the impression that they are getting a healthy product.

If you are in the food industry, and you are looking to make your foods appeal to a more health conscious audience, using these tactics could be the way to go. Of course, it is also important to back them up with the right ingredients.

Businesses that are looking to give their packaging design a makeover may want to consult a professional branding design agency.  Lien Design has years of experience in the graphic design and branding business. They have what it takes to work with your products so they stand out on supermarket shelves and send the message you’re looking to send.

A healthy look goes hand in hand with a healthy product. Update your food label design so your products appeal to a wider audience by getting a look that screams health. Your bottom line will thank you later!