People are becoming increasingly health conscious and they are looking for foods that provide benefits to boost their well being. If you have a business that specializes in healthy food products, you want to do all you can to make it obvious your foods provide the ultimate in wellness and that starts with the modern packaging design.
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Read on to find out about some packaging trends that will let consumers know you are offering healthy products.
Thin, Shapely Containers:
Studies have shown that consumers tend to associate thin, shapely containers with lower calorie foods. If the food your company offers has low calorie options, be sure to express this with a container that features a sleek silhouette.
Pictures of Fields, Farms and Grains:
Including pictures that are associated with farms and farm fresh foods will activate the subconscious into thinking the food itself is healthful. If you use this strategy in your packaging, be sure to have the ingredients to back it up!
Pale Muted Colors:
Research has shown that people tend to associate bright colors with artificial flavorings. Pale, muted colors, on the other hand, are more often associated with healthy ingredients and pale whites, greens, browns and yellows are the top runners when it comes to hues that represent good health. Another interesting fact, people are more likely to think ingredients are healthy when they are printed on a green label as opposed to a red one.
Brown Paper Packaging:
Brown paper packaging has an eco-friendly look that has the appearance of carrying over into organic ingredients and more sustainable, higher quality products.
Transparent Packaging:
People tend to feel more comfortable buying food that they can see before they buy or eat it. They get the impression that the brands selling the food have nothing to hide and they are more likely to purchase it with the impression that they are getting a healthy product.
If you are in the food industry, and you are looking to make your foods appeal to a more health conscious audience, using these tactics could be the way to go. Of course, it is also important to back them up with the right ingredients.
Businesses that are looking to give their packaging design a makeover may want to consult a professional branding design agency. Lien Design has years of experience in the graphic design and branding business. They have what it takes to work with your products so they stand out on supermarket shelves and send the message you’re looking to send.
A healthy look goes hand in hand with a healthy product. Update your food label design so your products appeal to a wider audience by getting a look that screams health. Your bottom line will thank you later!
